Electronic Newsletter RoadMap
Part 1 -- Collecting Email Addresses
Successful organizations stay in touch with their audience. Electronic newsletters do this job very well. They are cost effective and your message is delivered quickly.
When you send an electronic newsletter, you do not waste time creating your message, working with a printer, proofing the final product, waiting for it to be printed, stamping and sorting, attaching postage, waiting in line at the post office and waiting for your message to be delivered.
Before you can send your first Electronic Newsletters there are several things you have to do:
--Collect email addresses from your contacts and get their permission to send them your newsletter
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Begin collecting email addresses for your contacts several months before you expect to send your first newsletter. When you ask for the email address, get permission from your contact to send them your newsletter via email -- Sending email without permission is SPAM
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Most Electronic Newsletter Service Providers will not allow you to use purchased email lists. Don't waste your money buying a list.
--Begin sending Electronic Newsletters as soon as you have email addresses for about 10% of your audience
--Choose an Electronic Newsletter Service Provider. You will get the tools you need to create a professional looking newsletter
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Since your electronic newsletter goes to multiple recipients, you cannot send it from your personal email address. If you do, your ISP will think it is SPAM
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A service provider has tools for you to use that will make tracking your electronic newsletter much easier and more effective
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The service provider will track everything that happens to every newsletter that is sent out. The service provider will let you know
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whether the email address is good
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whether the newsletter was opened
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whether the recipient clicked on one of your links
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whether the recipient forwarded the email to someone else
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whether the person who received the forward signs up to get your emails in the future
SmartSite Technology has used Constant Contact as our Electronic Newsletter Service provider for several years. We have been very happy with their price and service. If you would like to create your own electronic newsletter, please click on this Constant Contact link to sign-up for a 60 day free trial. By using this link you will receive a $30 credit when you become a paying customer. SmartSite Technology will also receive a $30 credit at this time.
